Merchant of the Week: The Soft Serve Fruit Co.

Order from The Soft Serve Fruit Co. at

Have you heard about The Soft Serve Fruit Co. yet? We first fell in love with their delicious soft serve when they opened their flagship store near Union Square (and conveniently, right near the offices) this past summer. Now, The Soft Serve Fruit Co. is taking orders on, and we’re enjoying it even more often!

So, what exactly is soft serve fruit? According to their website, it’s soft serve made with only three ingredients: fruit, filtered water, and some organic cane sugar. It’s also dairy free, gluten free, fat free, and vegan. Basically, it’s a healthy treat that doesn’t skip out on flavor.

And just in case you thought ice cream/frozen yogurt/soft serve fruit season was over now that fall is here, think again. The Soft Serve Fruit Co. is transitioning to the cooler temperatures with some seasonal flavors, like apple and everyone’s fall favorite, pumpkin. Choose from toppings like maple syrup, peanut butter, organic granola, graham crackers, or chocolate chips, and you’ve got yourself a perfect fall treat.

Plus, The Soft Serve Fruit Co. also mixes up their soft serve with more fresh fruit and toppings to make sundaes and smoothies, like the PBJC. Yep, that’s peanut butter, banana, jelly, and chocolate.

Check out the complete menu and order your own soft serve fruit creation at today from one of The Soft Serve Fruit Co.’s two Manhattan locations:

The Soft Serve Fruit Co. | 25 E. 17th St., New York, NY

Delivery hours: Daily, 11:30am – 10pm

The Soft Serve Fruit Co. | 137 Third Ave., New York, NY

Delivery hours: Sun – Thurs, 11am – 9:30pm; Fri – Sat, 11am – 10:30pm


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