Announces Acquisition of

Acquisition of New York based online laundry scheduling and ordering platform strengthens’s strategy to bring customers neighborhood essentials, including food, wine, spirits, groceries and now fresh laundry.

NEW YORK, June 4, 2013 –, LLC, a leading online service provider connecting customers to their favorite local businesses, today announced that it will acquire the key assets of Brinkmat, LLC, including, New York’s leading site for free local pick-up and delivery of laundry, dry cleaning and tailoring. The acquisition builds on’s strategy to empower the neighborhood economy by enabling customers to order online from local businesses.

“ connects customers online to the best of the neighborhood and, with the addition of to the family, we will deepen our customer connection by meeting even more of consumers’ daily needs and desires,” said Jed Kleckner, CEO of “ is a perfect complement for customers who expect on-demand access to their daily essentials — including prepared food and groceries, wine and spirits, and now laundry and dry cleaning services. We look forward to expanding’s reach across empowered neighborhoods nationwide.” provides an online sales and marketing presence to local businesses, giving them the potential to reach even more customers with an easy to use web-based interface. will continue operating as a separate website initially, and is planned to become integrated into the experience later this year. Based in New York, Brinkmat was established in 2012 and has built a growing network of New York City based cleaners. Brinkmat co-founders, Tim O’Malley and Jay Winters, are joining as senior members of the technology team.

“We developed to eliminate the need for busy New Yorkers to lug heavy laundry bags to the cleaners while saving customers and merchants time by simplifying the ordering and payment process to a couple of clicks online,” said Brinkmat co-founder, Jay Winters. “At, we look forward to extending’s presence across the country to offer laundry, dry cleaning and tailoring services from local merchants in the neighborhood.”

Terms of the deal were not disclosed.

About empowers the neighborhood economy by enabling customers to order online from their favorite local restaurants, grocers, wine and spirits shops, and other stores, now including laundry, dry cleaning and tailoring providers through Every day nearly one million customers explore their communities and order from more than 10,000 local businesses while at home, at work, or on the go. Headquartered in New York and with a growing presence throughout the U.S., makes e-commerce an integral part of local daily life, helping customers shop, businesses grow, and neighborhoods thrive., LLC’s lead investor is Cantor Ventures, the venture capital and enterprise development arm of Cantor Fitzgerald.

About Brinkmat

Brinkmat is New York’s leading online laundry scheduling and ordering service provider. Founded in 2012, the company powers a comprehensive e-commerce platform for dry cleaners and laundry services via and Brinkmat-powered websites., a company, connects customers to laundry, dry cleaning and tailoring services from local cleaners and also offers subscription services for repeat orders.

Media Contact: Deanna Davis,; mobile: 347.871.7774



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